In 1979, Jeff Heimbigner recognized that children of varying athletic levels did not have the same opportunity to learn sport-specific skills as serious players or elite young athletes.

Many of these children aspired to be better players, but unfortunately did not have the best setting in which to learn sport-specific skills, have fun, be safe, and take those lessons home and apply them to their everyday lives. Jeff had a vision that every child should experience the joy and benefits of sports. Jeff created a purpose for the company: “Teaching life skills through sports.

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